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Channel: The Leaky Bathtub » Email marketing
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Are your email newsletters suffering from the “message in a bottle” approach?

When you were a kid, did you ever think of sending a “message in a bottle”? You know, scrawling a note, sticking it inside a bottle, sealing the bottle, and then casting the bottle into the ocean,...

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What’s a “normal” open rate for email newsletters?

Sending email newsletters can be a weird experience. Sure, you have a feeling that you’re doing the right thing by keeping in touch with your clients… but how can you tell if they’re actually having an...

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Email marketing breakdown? Here’s your recovery plan

Has your email marketing broken down? Chances are it's fixable: here's your recovery plan to help you rev up your email marketing. If you own a car, chances are that at some stage it’s broken down....

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How to get more email newsletter sign ups on your website

The key to getting more email newsletter sign ups online is to appeal to both Tentative Tom and Decisive Dan. One of the questions I get asked a lot by clients is, “how can I get more email newsletter...

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Why you shouldn’t ask prospects to ‘subscribe’ to your newsletter

If you want your email marketing to zoom along nicely, you shouldn’t ask people to ‘subscribe’. Discover why ‘subscribe’ is a poor choice of word – and what’s a better alternative. Why you shouldn’t...

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Why article writing is the reluctant marketer’s best friend

Ugh. There it is. Scrawled at the bottom of your To Do list: “Marketing”. Just the sight of it makes your heart sink. Ah well, you tell yourself, you’ll get round to that once you’ve done everything...

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Why email marketing should do the donkey work in your customer retention...

Hanging the laundry out… Phoning your parents… Paying a bill on time… … These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right? The same...

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The 3 different types of email marketing: what they are, and how to use them...

How to use the 3 different types of email marketing to grow your magic beanstalk of customer loyalty. In the last article you saw why email marketing is so important in customer retention… but what is...

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How to build trust online with your profile photograph

Do you find that an out-of-the-blue interaction with a nice, friendly, cheery person can make you feel all smiley and glowy inside? That’s how I used to feel whenever I parked in my favourite...

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